Let's face it: creating connection points with customers is not an easy task.
You have to to show your target audience that you are different, to send out a message
about what makes you better, to build and reinforce the confidence of your customers in you,
to strenghten the recognition of your brand and to be consistent all the time. Your brand needs
to offer unique experience in order to bring in new customers and to influence engagement and
Some designs offer utilitarianism without a distinct point of difference, some offer
uniqueness without usefulness. Don't let them fool you: a decent design without the
proper know-how and/or the lack of consistency can be just as harmful as the complete
lack of identity. This is where Ælux Visual can help you. We are a small group of experienced
independent designers and we offer you the solutions to create meaningful user experiences that
resonate with your consumers' expectations.